Rezultati

1

Services marketing : people, technology, strategy /

od Lovelock, Christopher H., Wirtz, Jochen.
Izdano 2004

Knjiga

2

Services marketing management : an international perspective /

od Kasper, Hans., Helsdingen, Piet van., De Vries, Wouter, jr.
Izdano 1999

Knjiga

3

Handbook of services marketing & management /

Izdano 2000

Polni tekst

Knjiga

4

Service management and marketing : a customer relationship management approach /

od Grönroos, Christian.
Izdano 2000

Polni tekst
Polni tekst

Knjiga

5

Services marketing : people, technology, strategy /

od Lovelock, Christopher H.
Izdano 2001

Polni tekst

Knjiga

6

Services marketing management : a strategic perspective /

od Kasper, Hans, Prof., Helsdingen, Piet van, Prof., Gabbott, Mark, Prof.
Izdano 2006

Knjiga

7

Marketing your service business /

od Ruskin-Brown, Ian, tržni svetovalec.
Izdano 2005

Knjiga

8

Marketing usluga : koncept, strategije i implementacija /

od Babić-Hodović, Vesna, 1968-, Čičić, Muris., Kesić, Tanja., Snoj, Boris.
Izdano 2010

Knjiga

9

Principles of service marketing and management /

od Lovelock, Christopher H., Wright, Lauren.
Izdano 2002

Knjiga

10

Services marketing : people, technology, strategy /

od Lovelock, Christopher H., Wirtz, Jochen.
Izdano 2016

Knjiga

11

Services marketing : managing the service value chain /

od Bruhn, Manfred, 1949-, Georgi, Dominik.
Izdano 2006

Knjiga

12

Services marketing management /

od Mudie, Peter, Prof., Pirrie, Angela, marketing direktor.
Izdano 2006

Knjiga

13

Services marketing : people, technology, strategy /

od Lovelock, Christopher H., Wirtz, Jochen.
Izdano 2007

Knjiga

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