Rezultati

1

New products management /

od Crawford, Charles Merle, 1924-, Di Benedetto, C. Anthony.
Izdano 2003

Knjiga

2

Market driven strategy : processes for creating value : with a new introduction /

od Day, George S.
Izdano 1999

Knjiga

3

Market-based management : strategies for growing customer value and profitability /

od Best, Roger J., 1945-
Izdano 2004

Knjiga

4

Value-based marketing for bottom-line success : 5 steps to creating customer value /

od DeBonis, J. Nicholas., Balinski, Eric W., Allen, Phil, 1953-
Izdano 2003

Polni tekst

Knjiga

5

Principles of marketing : activebook version 1.0 /

od Kotler, Philip, 1931-, Armstrong, Gary.
Izdano 2001

Knjiga

6

Marketing strategy and competitive positioning /

od Hooley, Graham J., 1951-, Saunders, John A., 1946-, Piercy, Nigel, 1953-
Izdano 2004

Knjiga

7

Meeting customer needs /

od Smith, Ian, 1953-
Izdano 2003

Knjiga

8

Strategic technology management : building bridges between sciences, engineering and business management /

Izdano 2003

Knjiga

9

Fundamentals of business marketing education : a guide for university-level faculty and policymakers /

Izdano 2004

Knjiga

10

SAP planning : best practices in implementation /

od Anderson, George W., računalniški svetovalec.
Izdano 2003

Polni tekst

Knjiga

11

Services marketing : people, technology, strategy /

od Lovelock, Christopher H., Wirtz, Jochen.
Izdano 2004

Knjiga

12

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /

od Aaker, David A., 1938-
Izdano 2004

Knjiga

13

Great answers to tough marketing questions /

od Smith, Paul Russell, 1957-
Izdano 2003

Polni tekst

Knjiga

14

Value for money marketing : a guide to measuring marketing performance /

od Mullin, Roddy.
Izdano 2001

Knjiga

15

Strategic management : building and sustaining competitive advantage /

od Pitts, Robert A., Lei, David.
Izdano 2003

Knjiga

16

Global and transnational business : strategy and management /

od Stonehouse, George., Campbell, David, 1963-, Hamill, Jim, Ph.D., Purdie, Tony, Ph.D.
Izdano 2004

Knjiga

17

Managing customer relationships : a strategic framework /

od Peppers, Don., Rogers, Martha, Ph.D.
Izdano 2004

Polni tekst
Polni tekst

Knjiga

18

Internet-Marketing und Electronic Commerce : Grundlagen - Rahmenbedingungen - Instrumente : mit Praxisbeispielen /

od Fritz, Wolfgang, Prof. Dr.
Izdano 2004

Knjiga

19

Strategic marketing management : planning, implementation and control /

od Wilson, Richard M. S., 1946-, Gilligan, Colin.
Izdano 2005

Knjiga

20

The management of tourism /

Izdano 2005

Knjiga

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