Rezultati

1

Global and transnational business : strategy and management /

od Stonehouse, George., Campbell, David, 1963-, Hamill, Jim, Ph.D., Purdie, Tony, Ph.D.
Izdano 2004

Knjiga

2

Marketing management /

od Kotler, Philip, 1931-, Keller, Kevin Lane, 1956-
Izdano 2009

Knjiga

3

Market-based management : strategies for growing customer value and profitability /

od Best, Roger J., 1945-
Izdano 2009

Knjiga

4

Competitive branding : winning in the market place with value-added brands /

od Nilson, Torsten H., 1949-
Izdano 2000

Knjiga

5

Business-to-business market research /

od Block, Martin P., 1946-, Block, Tamara Brezen, Dr.
Izdano 2005

Knjiga

6

Business-to-business marketing management : a global perspective /

od Blythe, Jim, 1951-, Zimmerman, Alan S., 1942-
Izdano 2005

Knjiga

7

Escaping the black hole : minimizing the damage from the marketing-sales disconnect /

od Schmonsees, Robert J., 1947-
Izdano 2005

Knjiga

8

The management tool kit : techniques that work /

od Kermally, Sultan.
Izdano 1999

Knjiga

9

Total integrated marketing : breaking the bounds of the function /

od Hulbert, James M., 1942-, Capon, Noel, 1937-, Piercy, Nigel, 1953-
Izdano 2003

Knjiga

10

Flock and flow : predicting and managing change in a dynamic marketplace /

od McCracken, Grant David, 1951-
Izdano 2006

Knjiga

11

Principles of service marketing and management /

od Lovelock, Christopher H., Wright, Lauren.
Izdano 2002

Knjiga

12

Management of marketing /

od Lancaster, Geoffrey, 1938-, Reynolds, Paul, prof.
Izdano 2005

Knjiga

13

Peripheral vision : detecting the weak signals that will make or break your company /

od Day, George S., Schoemaker, Paul J. H., 1949-
Izdano 2006

Knjiga

14

Services marketing : people, technology, strategy /

od Lovelock, Christopher H., Wirtz, Jochen.
Izdano 2007

Knjiga

15

Market-based management : strategies for growing customer value and profitability /

od Best, Roger J., 1945-
Izdano 2005

Knjiga

16

Marketing management /

od Kotler, Philip, 1931-, Keller, Kevin Lane, 1956-
Izdano 2006

Knjiga

17

Marketing management /

od Kotler, Philip, 1931-, Keller, Kevin Lane, 1956-
Izdano 2006

Knjiga

18

Analiza ravnanja odnosov z odjemalci - CRM (customer relationship management) kot oblika modernega trženja, konceptualni model ključnih dejavnikov uspeha CRM in empirična preverba...

od Verstovšek, Sintija.
Izdano 2009

Polni tekst

Thesis Knjiga

19

Marketing management : a relationship approach /

od Hollensen, Svend, Dr.
Izdano 2003

Knjiga

20

Vloga marketinga pri reševanju podjetja iz krize = The role of marketing at rescuing company from crisis : magistrsko delo /

od Marolt, Boštjan, 1971-
Izdano 2009

Polni tekst

Thesis Knjiga

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