Rezultati

1

Meeting customer needs /

od Smith, Ian, 1953-
Izdano 2003

Knjiga

2

Great answers to tough marketing questions /

od Smith, Paul Russell, 1957-
Izdano 2003

Polni tekst

Knjiga

3

Value for money marketing : a guide to measuring marketing performance /

od Mullin, Roddy.
Izdano 2001

Knjiga

4

Managing customer relationships : a strategic framework /

od Peppers, Don., Rogers, Martha, Ph.D.
Izdano 2004

Polni tekst
Polni tekst

Knjiga

5

The new strategic brand management : creating and sustaining brand equity long term /

od Kapferer, Jean-Noël.
Izdano 2004

Knjiga

6

The CRM handbook : a business guide to customer relationship management /

od Dyché, Jill.
Izdano 2004

Knjiga

7

Green marketing & management : a global perspective /

od Wasik, John F., 1957-
Izdano 1997

Knjiga

8

Winning at retail : developing a sustained model for retail success /

od Ander, Willard N., Stern, Neil Z.
Izdano 2004

Knjiga

9

Marketing management /

od Kotler, Philip, 1931-, Keller, Kevin Lane, 1956-
Izdano 2009

Knjiga

10

Lateral marketing : new techniques for finding breakthrough ideas /

od Kotler, Philip, 1931-, Trias de Bes, Fernando.
Izdano 2003

Knjiga

11

CRM unplugged : releasing CRM's strategic value /

od Bligh, Philip., Turk, Douglas.
Izdano 2004

Polni tekst
Polni tekst
Polni tekst

Knjiga

12

Mastering marketing : a comprehensive introduction to the skills of developing and defending your company's revenue /

od Ruskin-Brown, Ian, tržni svetovalec.
Izdano 2006

Knjiga

13

Business-to-business market research /

od Block, Martin P., 1946-, Block, Tamara Brezen, Dr.
Izdano 2005

Knjiga

14

Business-to-business marketing management : a global perspective /

od Blythe, Jim, 1951-, Zimmerman, Alan S., 1942-
Izdano 2005

Knjiga

15

Escaping the black hole : minimizing the damage from the marketing-sales disconnect /

od Schmonsees, Robert J., 1947-
Izdano 2005

Knjiga

16

Marketing logistics /

od Christopher, Martin, 1945-, Peck, Helen.
Izdano 2004

Knjiga

17

The management tool kit : techniques that work /

od Kermally, Sultan.
Izdano 1999

Knjiga

18

International marketing : a global perspective /

od Mühlbacher, Hans, 1949-, Leihs, Helmuth., Dahringer, Lee.
Izdano 2006

Knjiga

19

Chief customer officer : getting past lip service to passionate action /

od Bliss, Jeanne, gospodarski svetovalec.
Izdano 2006

Knjiga

20

Flock and flow : predicting and managing change in a dynamic marketplace /

od McCracken, Grant David, 1951-
Izdano 2006

Knjiga

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