Rezultati

1

od Smith, Ian, 1953-
Izdano 2003

Knjiga

2

Successful large account management : how to hold on to your most important customers and turn them into long-term assets /

od Miller, Robert Bruce, 1931-, Heiman, Stephen E., 1935-
Izdano 2004

Knjiga

3

The CRM handbook : a business guide to customer relationship management /

od Dyché, Jill.
Izdano 2004

Knjiga

4

Green marketing & management : a global perspective /

od Wasik, John F., 1957-
Izdano 1997

Knjiga

5

Marketing management /

od Kotler, Philip, 1931-, Keller, Kevin Lane, 1956-
Izdano 2009

Knjiga

6

Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising.

od Bruner, Gordon C., 1954-, Hensel, Paul J., univ. prof., James, Karen E., univ. prof.
Izdano 2005

Knjiga

7

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

od Bearden, William O., Netemeyer, Richard G.
Izdano 1999

Polni tekst

Knjiga

8

Competitive success : how branding adds value /

od Davis, John, 17.2.1960-
Izdano 2010

Knjiga

9

Practical marketing planning /

od Cooper, John., Lane, Peter.
Izdano 1997

Knjiga

10

CRM unplugged : releasing CRM's strategic value /

od Bligh, Philip., Turk, Douglas.
Izdano 2004

Polni tekst
Polni tekst
Polni tekst

Knjiga

11

Here's how turn customer service into customer sales /

od Katz, Bernard.
Izdano 1987

Knjiga

12

Mastering marketing : a comprehensive introduction to the skills of developing and defending your company's revenue /

od Ruskin-Brown, Ian, tržni svetovalec.
Izdano 2006

Knjiga

13

World Wide Web marketing : integrating the Web into your marketing strategy /

od Sterne, Jim.
Izdano 2001

Polni tekst
Polni tekst

Knjiga

14

Brand building on the Internet /

od Lindström, Martin., Andersen, Tim Frank.
Izdano 2001

Polni tekst

Knjiga

15

Wireless rules : new marketing strategies for customer relationship management anytime, anywhere /

od Newell, Frederick., Newell Lemon, Katherine.
Izdano 2001

Knjiga

16

Chief customer officer : getting past lip service to passionate action /

od Bliss, Jeanne, gospodarski svetovalec.
Izdano 2006

Knjiga

17

Flock and flow : predicting and managing change in a dynamic marketplace /

od McCracken, Grant David, 1951-
Izdano 2006

Knjiga

18

Sustainable marketing : managerial-ecological issues /

od Fuller, Donald A.
Izdano 1999

Knjiga

19

Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever /

od Gordon, Ian H.
Izdano 1998

Knjiga

20

World Wide Web marketing : integrating the Web into your marketing strategy /

od Sterne, Jim.
Izdano 1999

Polni tekst

Knjiga

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