Rezultati

1

Green marketing & management : a global perspective /

od Wasik, John F., 1957-
Izdano 1997

Knjiga

2

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

od Bearden, William O., Netemeyer, Richard G.
Izdano 1999

Polni tekst

Knjiga

3

Handbook of services marketing & management /

Izdano 2000

Polni tekst

Knjiga

4

The customer marketing method : how to implement and profit from customer relationship management /

od Curry, Jay.
Izdano 2000

Polni tekst

Knjiga

5

Key account management : the route to profitable key supplier status /

od Cheverton, Peter, 1959-
Izdano 1999

Polni tekst

Knjiga

6

Customer relationship marketing : get to know your customers and win their loyalty /

od Stone, Merlin, 1948-, Woodcock, Neil, 1957-, Machtynger, Liz.
Izdano 2000

Polni tekst

Knjiga

7

Key customers : how to manage them profitably /

od McDonald, Malcolm., Rogers, Beth., Woodburn, Diana.
Izdano 2000

Polni tekst

Knjiga

8

The cluetrain manifesto : the end of business as usual /

od Levine, Rick., Locke, Christopher., Searls, Doc., Weinberger, David.
Izdano 2000

Polni tekst
Polni tekst

Knjiga

9

Key customers : how to manage them profitably /

od McDonald, Malcolm., Rogers, Beth., Woodburn, Diana.
Izdano 2001

Knjiga

10

Sustainable marketing : managerial-ecological issues /

od Fuller, Donald A.
Izdano 1999

Knjiga

11

AMA handbook for customer satisfaction : [a complete guide to research, planning & implementation] /

od Dutka, Alan.
Izdano 1995

Knjiga

12

Power promoting : how to market your business to the top /

od Sussman, Jeffrey.
Izdano 1997

Knjiga

13

Secrets of closing sales /

od Roth, Charles B., Alexander, Roy.
Izdano 1995

Knjiga

14

Selling on the net : the complete guide /

od Lewis, Herschell Gordon., Lewis, Robert D.
Izdano 1997

Knjiga

15

Green marketing : opportunity for innovation /

od Ottman, Jacquelyn A.
Izdano 1998

Knjiga

16

How to get the most out of trade shows /

od Miller, Steve.
Izdano 1997

Knjiga

17

The new marketing paradigm : integrated marketing communications /

od Schultz, Don E., Tannenbaum, Stanley I., Lauterborn, Robert F.
Izdano 1994

Knjiga

18

Creative strategy in direct marketing /

od Jones, Susan K.
Izdano 1998

Knjiga

19

Integrated marketing communications : [pulling it together & making it work] /

od Schultz, Don E., Tannenbaum, Stanley I., Lauterborn, Robert F.
Izdano 1993

Knjiga

20

e-shock : the electronic shopping revolution: strategies for retailers and manufacturers /

od De Kare-Silver, Michael.
Izdano 1998

Polni tekst

Knjiga

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