Rezultati

1

od Smith, Ian, 1953-
Izdano 2003

Knjiga

2

Successful large account management : how to hold on to your most important customers and turn them into long-term assets /

od Miller, Robert Bruce, 1931-, Heiman, Stephen E., 1935-
Izdano 2004

Knjiga

3

Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status /

od Cheverton, Peter, 1959-
Izdano 2004

Polni tekst

Knjiga

4

The CRM handbook : a business guide to customer relationship management /

od Dyché, Jill.
Izdano 2004

Knjiga

5

Green marketing & management : a global perspective /

od Wasik, John F., 1957-
Izdano 1997

Knjiga

6

Marketing management /

od Kotler, Philip, 1931-, Keller, Kevin Lane, 1956-
Izdano 2009

Knjiga

7

Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising.

od Bruner, Gordon C., 1954-, Hensel, Paul J., univ. prof., James, Karen E., univ. prof.
Izdano 2005

Knjiga

8

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

od Bearden, William O., Netemeyer, Richard G.
Izdano 1999

Polni tekst

Knjiga

9

Competitive success : how branding adds value /

od Davis, John, 17.2.1960-
Izdano 2010

Knjiga

10

Handbook of relationship marketing /

Izdano 2000

Polni tekst

Knjiga

11

Handbook of services marketing & management /

Izdano 2000

Polni tekst

Knjiga

12

The customer marketing method : how to implement and profit from customer relationship management /

od Curry, Jay.
Izdano 2000

Polni tekst

Knjiga

13

Practical marketing planning /

od Cooper, John., Lane, Peter.
Izdano 1997

Knjiga

14

Why we buy : the science of shopping /

od Underhill, Paco.
Izdano 2000

Knjiga

15

Key account management : the route to profitable key supplier status /

od Cheverton, Peter, 1959-
Izdano 1999

Polni tekst

Knjiga

16

Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for life /

od Janal, Daniel S.
Izdano 2000

Polni tekst

Knjiga

17

Customer relationship marketing : get to know your customers and win their loyalty /

od Stone, Merlin, 1948-, Woodcock, Neil, 1957-, Machtynger, Liz.
Izdano 2000

Polni tekst

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18

Key customers : how to manage them profitably /

od McDonald, Malcolm., Rogers, Beth., Woodburn, Diana.
Izdano 2000

Polni tekst

Knjiga

19

The cluetrain manifesto : the end of business as usual /

od Levine, Rick., Locke, Christopher., Searls, Doc., Weinberger, David.
Izdano 2000

Polni tekst
Polni tekst

Knjiga

20

The tourism development handbook : a practical approach to planning and marketing /

od Godfrey, Kerry., Clarke, Jackie.
Izdano 2000

Knjiga

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