Rezultati

1

Go-to-market strategy : advanced techniques and tools for selling more products, to more customers, more profitably /

od Friedman, Lawrence G.
Izdano 2002

Polni tekst

Knjiga

2

Market driven strategy : processes for creating value : with a new introduction /

od Day, George S.
Izdano 1999

Knjiga

3

Marketing research /

od Aaker, David A., 1938-, Kumar, Vineet, 1958-, Day, George S.
Izdano 2004

Knjiga

4

Strategic marketing communications : new ways to build and integrate communications /

od Smith, Paul Russell, 1957-, Pulford, Alan.
Izdano 2002

Knjiga

5

Meeting customer needs /

od Smith, Ian, 1953-
Izdano 2003

Knjiga

6

Strategic technology management : building bridges between sciences, engineering and business management /

Izdano 2003

Knjiga

7

SAP planning : best practices in implementation /

od Anderson, George W., računalniški svetovalec.
Izdano 2003

Polni tekst

Knjiga

8

Successful large account management : how to hold on to your most important customers and turn them into long-term assets /

od Miller, Robert Bruce, 1931-, Heiman, Stephen E., 1935-
Izdano 2004

Knjiga

9

Marketing & selling professional services : practical approaches to practice development /

od Forsyth, Patrick, 1942-
Izdano 2003

Polni tekst

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10

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /

od Aaker, David A., 1938-
Izdano 2004

Knjiga

11

Great answers to tough marketing questions /

od Smith, Paul Russell, 1957-
Izdano 2003

Polni tekst

Knjiga

12

Value for money marketing : a guide to measuring marketing performance /

od Mullin, Roddy.
Izdano 2001

Knjiga

13

Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status /

od Cheverton, Peter, 1959-
Izdano 2004

Polni tekst

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14

Managing customer relationships : a strategic framework /

od Peppers, Don., Rogers, Martha, Ph.D.
Izdano 2004

Polni tekst
Polni tekst

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15

The new strategic brand management : creating and sustaining brand equity long term /

od Kapferer, Jean-Noël.
Izdano 2004

Knjiga

16

The CRM handbook : a business guide to customer relationship management /

od Dyché, Jill.
Izdano 2004

Knjiga

17

The dollarization discipline : how smart companies create customer value ... and profit from it /

od Fox, Jeffrey J., 1945-, Gregory, Richard C., 1965-
Izdano 2004

Knjiga

18

Green marketing & management : a global perspective /

od Wasik, John F., 1957-
Izdano 1997

Knjiga

19

Handbook of marketing research methodologies for hospitality and tourism /

od Nykiel, Ronald A., Dr.
Izdano 2007

Knjiga

20

Marketing management /

od Kotler, Philip, 1931-, Keller, Kevin Lane, 1956-
Izdano 2009

Knjiga

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