Rezultati

1

Slika na naslovnici

Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising.

od Bruner, Gordon C., 1954-, Hensel, Paul J., univ. prof., James, Karen E., univ. prof.
Izdano 2005

Knjiga

2

Slika na naslovnici

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

od Bearden, William O., Netemeyer, Richard G.
Izdano 1999

Polni tekst

Knjiga

3

Slika na naslovnici

Inside consumption : consumer motives, goals, and desires /

od Ratneshwar, S., Dr.
Izdano 2005

Knjiga

4

Slika na naslovnici

Marketing and social construction : exploring the rhetorics of managed consumption /

od Hackley, Christopher English.
Izdano 2001

Knjiga

5

Slika na naslovnici

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

Izdano 2011

Knjiga

6

The handbook of brand management scales /

od Zarantonello, Lia., Pauwels-Delassus, Véronique.
Izdano 2016

Knjiga