The essence of services marketing /

od Payne, Adrian.
Izdano 1993

Strategic customer management : integrating relationship marketing and CRM /

od Payne, Adrian., Frow, Pennie.
Izdano 2013

Marketing planning for services /

od McDonald, Malcolm., Payne, Adrian.
Izdano 1996

Relationship marketing : creating shareholder value /

od Christopher, Martin, 1945-, Payne, Adrian., Ballantyne, David.
Izdano 2007

Relationship marketing : creating shareholder value /

od Christopher, Martin, 1945-, Payne, Adrian., Ballantyne, David.
Izdano 2011

Relationship marketing for competitive advantage : winning and keeping customers /

od Payne, Adrian., Christopher, Martin., Clark, Moira., Peck, Helen.
Izdano 1996

Relationship marketing : bringing quality, customer service and marketing together /

od Christopher, Martin.
Izdano 1993