International marketing /
Shranjeno v:
| Glavni avtor: | |
|---|---|
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Cincinnati (Ohio) [etc.] :
South-Western, a division of Thomson Learning,
cop. 2001.
|
| Izdaja: | 6th ed. |
| Teme: | |
| Oznake: |
Označite
Brez oznak, prvi označite!
|
Kazalo:
- pt. 1. Framework of international marketing
- pt. 2. Perspectives of international markets
- pt. 3. The field of international business
- pt. 4. Environmental factors affecting international marketing
- pt. 5. International marketing decisions
- pt. 6. Planning and control
- Cases.