International marketing communications in the business-to-business market
This paper focuses on the business-to-business marketing communication of industrial firms in the Slovenian, Croatian, Bosnian, Serbian, and Montenegro markets. Marketing communications tools used to communicate offerings to consumers differ from those used to communicate offerings to business custo...
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| Main Authors: | , |
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| Format: | Book Chapter |
| Jezik: | English |
| Teme: | |
| Sorodne knjige/članki: | Vsebovano v:
Creativity and innovation |
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