Designing experiences /

"In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and...

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Main Authors: Rossman, J. Robert. (Author), Duerden, Mathew D. (Author)
Drugi avtorji: Pine, B. Joseph. (Author of introduction, etc.)
Format: Knjiga
Jezik:English
Izdano: New York : Columbia University Press, cop. 2019.
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