Designing experiences /
"In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and...
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| Format: | Knjiga |
| Jezik: | English |
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New York :
Columbia University Press,
cop. 2019.
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| Teme: | |
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Kazalo:
- Foreword / B. Joseph Pine
- Preface: Thanks for joining us!
- Part 1. Understanding Experience. Exploring experiences and experience design
- What makes a great experience?
- A framework of experience types
- Part 2. The Experience Designer's Toolkit. The experiencescape
- Experience design thinking
- Designing the experience journey
- Touchpoints and transitions
- Part 3. Creating Great Experiences : Enhancements and Examples. The stories we tell : building drama in your experiences
- Techniques for enhancing experiences
- Using experience design in product development and corporate strategy
- Conclusion : Closing thoughts.