Green lies : how greenwashing can destroy a company (and how to go green without the wash) /
The concept of corporate sustainability has gained increasing traction over the past five decades and "green marketing" is now considered a crucial element of every marketing department's agenda. But what happens when it comes to light-as in the Volkswagen diesel-emissions scandal of...
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| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
[S. l.] :
CreateSpace Independent Publishing Platform,
cop. 2016.
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