Green lies : how greenwashing can destroy a company (and how to go green without the wash) /
The concept of corporate sustainability has gained increasing traction over the past five decades and "green marketing" is now considered a crucial element of every marketing department's agenda. But what happens when it comes to light-as in the Volkswagen diesel-emissions scandal of...
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| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
[S. l.] :
CreateSpace Independent Publishing Platform,
cop. 2016.
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| LEADER | 01540nam a2200217 i 4500 | ||
|---|---|---|---|
| 001 | 13476892 | ||
| 003 | SI-MaCOB | ||
| 005 | 20191205000000.0 | ||
| 008 | 191205s2016 xxua |||||||||0 ||eng c | ||
| 020 | |a 9781523373567 | ||
| 020 | |a 1523373563 | ||
| 035 | |a (OCoLC)on1010944094 | ||
| 080 | |a 502 |2 UDCMRF 2011 | ||
| 100 | 1 | |a Berrone, Pascual. |4 aut |0 (SI-MaCOB)335976291 | |
| 245 | 0 | 0 | |a Green lies : |b how greenwashing can destroy a company (and how to go green without the wash) / |c by Pascual Berrone. |
| 260 | |a [S. l.] : |b CreateSpace Independent Publishing Platform, |c cop. 2016. | ||
| 300 | |a XV, 324 str. : |b ilustr. ; |c 23 cm. | ||
| 504 | |a Bibliografija: str. 305-324. | ||
| 520 | |a The concept of corporate sustainability has gained increasing traction over the past five decades and "green marketing" is now considered a crucial element of every marketing department's agenda. But what happens when it comes to light-as in the Volkswagen diesel-emissions scandal of 2015-that a company has been waving a green flag in order to hide a black heart? And how can companies avoid greenwashing practices that might damage their legitimacy, reputation, and market value? Riddled with case studies, expert quotes, and infographics, Green Lies encapsulates the history of sustainability, outlines the risks of greenwashing, and most importantly proposes ways that-with the right corporate commitment-green can mean gold. | ||
| 653 | 0 | |a trajnostni razvoj |a korporacije |a podjetja |a varstvo okolja |a zeleno gospodarstvo | |
| 040 | |a EPF |b slv |c SI-MaIIZ |e ppiak | ||