The globalization element in Slovene media advertising /
The author examines advertisements in various types of Slovene media (newspapers, TV, the Internet) and compares them to American ones in order to identify common features of globalization. The emphasis is on lexical items, however, other aspects (creative spelling, possible changes in Slovene lingu...
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| Format: | Book Chapter |
| Language: | English |
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Jezik i mediji |
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