The globalization element in Slovene media advertising /

The author examines advertisements in various types of Slovene media (newspapers, TV, the Internet) and compares them to American ones in order to identify common features of globalization. The emphasis is on lexical items, however, other aspects (creative spelling, possible changes in Slovene lingu...

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主要作者: Šabec, Nada, 1956- (Author)
格式: Book Chapter
语言:English
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相关项目:包含: Jezik i mediji
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