Market research /
Shranjeno v:
| Main Authors: | , |
|---|---|
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Oxford (UK) :
Capstone,
2002.
|
| Serija: | Express exec : essential management thinking at your fingertips. 04, Marketing ;
04.09 |
| Teme: |
marketing
> trženje
> tržne raziskave
> psihologija potrošnika
> trg
> tehnika
> analiza
> podatki
> informacije
> potrošnik
> blago
> podjetje
> korporacije
> benchmarking
|
| Oznake: |
Označite
Brez oznak, prvi označite!
|
Kazalo:
- Fast track route to mastering the use of market research
- Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information
- Examples and lessons from benchmark companies in publishing, consumer goods, brewing and other industries
- Includes a glossary of key concepts and a comprehensive resources guide.