Swot and Pest analysis of the Volkswagen Group

This paper presents SWOT and PEST analyzes on the Volkswagen Group example. In this paper we present the strengths and opportunities, but also the weaknesses and threats of the mentioned company. The Volkswagen Group demonstrates its strength through the strength of its brands, and the weaknesses ar...

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Bibliografske podrobnosti
Main Authors: Šarić, Marko. (Author), Rosi, Bojan. (Author)
Format: Book Chapter
Jezik:English
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Online dostop:https://saspublishers.com/media/articles/SJAHSS_88_414-419_c.pdf
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