Advanced theory and practice in sport marketing /
Where existing sport marketing texts restate concepts learned at an introductory marketing level, 'Advanced Theory and Practice in Sport Marketing' goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sp...
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| Main Authors: | , |
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| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Amsterdam ; London :
Butterworth-Heinemann,
2008.
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| Teme: | |
| Oznake: |
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| Izvleček: | Where existing sport marketing texts restate concepts learned at an introductory marketing level, 'Advanced Theory and Practice in Sport Marketing' goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sports marketing. |
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| Fizični opis: | XXVI, 443 str. : ilustr. ; 26 cm. |
| Bibliografija: | Bibliografija: str. 385-404. |
| ISBN: | 9780750684910 0750684917 |