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Advanced theory and practice in sport marketing /

Where existing sport marketing texts restate concepts learned at an introductory marketing level, 'Advanced Theory and Practice in Sport Marketing' goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sp...

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Bibliografske podrobnosti
Main Authors: Schwarz, Eric C. (Author), Hunter, Jason D. (Author)
Format: Knjiga
Jezik:English
Izdano: Amsterdam ; London : Butterworth-Heinemann, 2008.
Teme:
Sports > Marketing.
šport > marketing
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100 1 |a Schwarz, Eric C.   |4 aut 
245 0 0 |a Advanced theory and practice in sport marketing /   |c Eric C. Schwarz and Jason D. Hunter.  
260 |a Amsterdam ;   |a London :   |b Butterworth-Heinemann,   |c 2008. 
300 |a XXVI, 443 str. :   |b ilustr. ;   |c 26 cm.  
504 |a Bibliografija: str. 385-404.  
505 0 0 |a Introduction to sport marketing -- Managing the sport marketing mix -- Sport marketing research -- Sport marketing information systems -- Sport consumer behavior -- Sport product management -- Sales management in sport -- Purchasing and supply chain management in sport -- Communication management in sport -- Sport advertising -- Sport sponsorship -- Sport retail management -- Sport E-business and e-commerce -- International and global marketing in sport -- Enterprise sport marketing management.  
520 |a Where existing sport marketing texts restate concepts learned at an introductory marketing level, 'Advanced Theory and Practice in Sport Marketing' goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sports marketing. 
650 0 0 |a Sports  |x Marketing.  
653 0 |a šport  |a marketing 
700 1 2 |a Hunter, Jason D.   |4 aut 

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