Market-based management : strategies for growing customer value and profitability /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall,
cop. 2004.
|
| Edition: | 3rd ed. |
| Subjects: | |
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| Physical Description: | XXV, 401 str. : ilustr., graf. prikazi, tabele ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0131211935 |