Is customer satisfaction with services a solid ground for loyalty in banking business? /
Customers and satisfaction of their needs have prevailed in banking services markets with banking services becoming inextricably linked to the customer loyalty. Only a satisfied customer means a successful bank. Special role of banks and the specifics of their services do make the connection between...
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| Main Authors: | , |
|---|---|
| Format: | Book Chapter |
| Jezik: | English |
| Teme: | |
| Sorodne knjige/članki: | Vsebovano v:
[An enterprise odyssey: building competitive advantage. 2004 |
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