The effectiveness of business-to-business marketing communications
This paper would outline the importance of the management of business-to-business marketing communications in today's challenge environment. Efficient business-to-business marketing communications requires understanding of the business-to-business marketing context. The changing environment and...
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| Main Authors: | , |
|---|---|
| Format: | Book Chapter |
| Jezik: | English |
| Teme: | |
| Sorodne knjige/članki: | Vsebovano v:
Economic integrations, competition and cooperation |
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