Sustainable businesses in developing economies : socio-economic and governance perspectives /

This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands, and socio-political...

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Bibliografske podrobnosti
Glavni avtor: Rajagopal, 1957- (Author)
Format: Knjiga
Jezik:English
Izdano: Cham, Switzerland : Palgrave Macmillan, cop. 2021.
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