Sustainable businesses in developing economies : socio-economic and governance perspectives /
This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands, and socio-political...
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| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Cham, Switzerland :
Palgrave Macmillan,
cop. 2021.
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| Izvleček: | This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands, and socio-political reputations. Exploring topics such as the circular economy, sustainable logistics, eco-innovation, conscious consumption, and social entrepreneurship, the chapters discuss sustainable practices in emerging markets and co-creation between corporations and consumers. This book offers researchers innovative concepts on sustainable business modelling. Rajagopal is Professor of Marketing at EGADE Business School, Technologic de Monterrey, Santa Fe Campus, Mexico and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, UK. He is also Visiting Professor at Metropolitan College, Boston University, USA. He has to his credit 63 books on marketing management and rural development themes, and over 400 research contributions that include published research papers in national and international refereed journals. |
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| Fizični opis: | XXIII, 256 str. : ilustr. ; 22 cm. |
| Bibliografija: | Bibliografija pri posameznih prispevkih. Kazalo. |
| ISBN: | 9783030516802 9783030516819 |