Do university business schools in transition countries need more market-oriented policy to thrive in the times of business education market globalisation? /
In dynamic transformation of European higher education also university business schools in transition countries are confronted with manifold external challenges stemming from increased competition as new knowledge providers entered the market in emerging globalisation of higher education, decreasing...
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| Format: | Book Chapter |
| Jezik: | English |
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| Sorodne knjige/članki: | Vsebovano v:
Marketing theory challenges in transitional societies |
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