Rezultati

1

Go-to-market strategy : advanced techniques and tools for selling more products, to more customers, more profitably /

od Friedman, Lawrence G.
Izdano 2002

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2

Marketing research /

od Aaker, David A., 1938-, Kumar, Vineet, 1958-, Day, George S.
Izdano 2004

Knjiga

3

Advertising campaign strategy : a guide to marketing communication plans /

od Parente, Donald.
Izdano 2004

Knjiga

4

Strategic marketing communications : new ways to build and integrate communications /

od Smith, Paul Russell, 1957-, Pulford, Alan.
Izdano 2002

Knjiga

5

Meeting customer needs /

od Smith, Ian, 1953-
Izdano 2003

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6

Successful large account management : how to hold on to your most important customers and turn them into long-term assets /

od Miller, Robert Bruce, 1931-, Heiman, Stephen E., 1935-
Izdano 2004

Knjiga

7

Marketing & selling professional services : practical approaches to practice development /

od Forsyth, Patrick, 1942-
Izdano 2003

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8

Great answers to tough marketing questions /

od Smith, Paul Russell, 1957-
Izdano 2003

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9

Direct marketing : a step-by-step guide to effective planning and targeting /

od Mullin, Roddy.
Izdano 2002

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10

Global marketing : a decision-oriented approach /

od Hollensen, Svend, Dr.
Izdano 2004

Knjiga

11

Value for money marketing : a guide to measuring marketing performance /

od Mullin, Roddy.
Izdano 2001

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12

Managing customer relationships : a strategic framework /

od Peppers, Don., Rogers, Martha, Ph.D.
Izdano 2004

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13

The new strategic brand management : creating and sustaining brand equity long term /

od Kapferer, Jean-Noël.
Izdano 2004

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14

The CRM handbook : a business guide to customer relationship management /

od Dyché, Jill.
Izdano 2004

Knjiga

15

Green marketing & management : a global perspective /

od Wasik, John F., 1957-
Izdano 1997

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16

Winning at retail : developing a sustained model for retail success /

od Ander, Willard N., Stern, Neil Z.
Izdano 2004

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17

Marketing management /

od Kotler, Philip, 1931-, Keller, Kevin Lane, 1956-
Izdano 2009

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18

The international brand valuation manual : a complete overview and analysis of brand valuation techniques and methodologies and their applications /

od Salinas, Gabriela, Prof.
Izdano 2009

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19

Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising.

od Bruner, Gordon C., 1954-, Hensel, Paul J., univ. prof., James, Karen E., univ. prof.
Izdano 2005

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20

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

od Bearden, William O., Netemeyer, Richard G.
Izdano 1999

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