Rezultati

1

The customer service workbook /

od Lake, Neville., Hickey, Kristin.
Izdano 2002

Knjiga

2

Meeting customer needs /

od Smith, Ian, 1953-
Izdano 2003

Knjiga

3

Customer satisfaction : tools, techniques, and formulas for success /

od Cochran, Craig, MBA.
Izdano 2003

Knjiga

4

The customer management scorecard : managing CRM for profit /

od Woodcock, Neil, 1957-, Stone, Merlin, 1948-, Foss, Bryan, 1954-
Izdano 2003

Knjiga

5

Successful large account management : how to hold on to your most important customers and turn them into long-term assets /

od Miller, Robert Bruce, 1931-, Heiman, Stephen E., 1935-
Izdano 2004

Knjiga

6

Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status /

od Cheverton, Peter, 1959-
Izdano 2004

Polni tekst

Knjiga

7

The guide to successful destination management /

od Schaumann, Pat.
Izdano 2005

Polni tekst
Polni tekst
Polni tekst

Knjiga

8

The CRM handbook : a business guide to customer relationship management /

od Dyché, Jill.
Izdano 2004

Knjiga

9

Green marketing & management : a global perspective /

od Wasik, John F., 1957-
Izdano 1997

Knjiga

10

Marketing management /

od Kotler, Philip, 1931-, Keller, Kevin Lane, 1956-
Izdano 2009

Knjiga

11

Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising.

od Bruner, Gordon C., 1954-, Hensel, Paul J., univ. prof., James, Karen E., univ. prof.
Izdano 2005

Knjiga

12

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

od Bearden, William O., Netemeyer, Richard G.
Izdano 1999

Polni tekst

Knjiga

13

Competitive success : how branding adds value /

od Davis, John, 17.2.1960-
Izdano 2010

Knjiga

14

Handbook of relationship marketing /

Izdano 2000

Polni tekst

Knjiga

15

Handbook of services marketing & management /

Izdano 2000

Polni tekst

Knjiga

16

Managing quality /

Izdano 2003

Knjiga

17

Communicating with customers /

od Forsyth, Patrick, 1942-
Izdano 1999

Knjiga

18

The customer marketing method : how to implement and profit from customer relationship management /

od Curry, Jay.
Izdano 2000

Polni tekst

Knjiga

19

Quality of service : making it really work /

od Edvardsson, Bo., Thomasson, Bertil., Øvretveit, John.
Izdano 1994

Knjiga

20

Practical marketing planning /

od Cooper, John., Lane, Peter.
Izdano 1997

Knjiga

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