Rezultati

1

Erlebnis- und Konsumwelten /

Izdano 2000

Knjiga

2

Consumer behavior : buying, having, and being /

od Solomon, Michael R., 1956.
Izdano 2004

Polni tekst

Knjiga

3

Consumer behavior : a strategic approach /

od Assael, Henry, 1935-
Izdano 2004

Knjiga

4

>Worldwide marketing? : proceedings of the 33rd EMAC Conference, Murcia 2004 : May, 18th - 21st 2004, University of Murcia /

Izdano 2004

Conference Proceeding Knjiga

5

>Worldwide marketing? proceedings of the 33rd EMAC Conference : May, 18th - 21st 2004, University of Murcia /

Izdano 2004

Conference Proceeding Software eKnjiga

6

Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising.

od Bruner, Gordon C., 1954-, Hensel, Paul J., univ. prof., James, Karen E., univ. prof.
Izdano 2005

Knjiga

7

The SAGE handbook of marketing theory /

Izdano 2009

Knjiga

8

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

od Bearden, William O., Netemeyer, Richard G.
Izdano 1999

Polni tekst

Knjiga

9

Consumer behaviour and marketing strategy /

od Peter, J. Paul., Olson, Jerry Corrie., Grunert, Klaus G.
Izdano 1999

Knjiga

10

The brand innovation manifesto : how to build brands, redefine markets and defy conventions /

od Grant, John, 1964-
Izdano 2006

Knjiga

11

Why we buy : the science of shopping /

od Underhill, Paco.
Izdano 2000

Knjiga

12

Consumer behavior /

od Schiffman, Leon G., Kanuk, Leslie Lazar.
Izdano 1997

Knjiga

13

Internet marketing : readings and online resources /

Izdano 2001

Knjiga

14

Services marketing : integrating customer focus across the firm /

od Zeithaml, Valarie A., Bitner, Mary Jo.
Izdano 2000

Polni tekst

Knjiga

15

Consumer behavior : buying, having, and being /

od Solomon, Michael R., 1956.
Izdano 2002

Knjiga

16

Services marketing : integrating customer focus across the firm /

od Zeithaml, Valarie A., Bitner, Mary Jo.
Izdano 2003

Knjiga

17

Inside consumption : consumer motives, goals, and desires /

od Ratneshwar, S., Dr.
Izdano 2005

Knjiga

18

Customer behavior : a managerial perspective /

od Sheth, Jagdish N., Mittal, Banwari, business.
Izdano 2004

Knjiga

19

Marketing and social construction : exploring the rhetorics of managed consumption /

od Hackley, Christopher English.
Izdano 2001

Knjiga

20

Creating experiences in the experience economy /

Izdano 2008

Table of contents
Table of contents
Table of contents

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