Service orientation in transitional markets: does it matter? /
Firms with a strong service orientation - that is, those whose organizational policies, practices, and procedures support service excellence - often have a competitive edge in mature Western markets. In transitional economies, however - such as within the newly opened markets of Central and Eastern...
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| Main Authors: | , , |
|---|---|
| Format: | Book Chapter |
| Jezik: | English |
| Teme: | |
| Sorodne knjige/članki: | Vsebovano v:
European journal of marketing |
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