Service orientation in transitional economies : analysis of critical service factors in two Slowenian [!] banks compared to the USA /
Service quality, and the service-oriented practices that create that quality, have been shown to yield competitive advantage to firms in developed and mature markets. The role that service-driven practices play in transitional economies, however, has not been tested. In this study, the SERVOR scale,...
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| Main Authors: | , , |
|---|---|
| Format: | Book Chapter |
| Jezik: | English |
| Teme: | |
| Sorodne knjige/članki: | Vsebovano v:
Journal for East European management studies |
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