International marketing communications in the business-to-business market
This paper focuses on the business-to-business marketing communication of industrial firms in the Slovenian, Croatian, Bosnian, Serbian, and Montenegro markets. Marketing communications tools used to communicate offerings to consumers differ from those used to communicate offerings to business custo...
Shranjeno v:
| Main Authors: | , |
|---|---|
| Format: | Book Chapter |
| Jezik: | English |
| Teme: | |
| Sorodne knjige/članki: | Vsebovano v:
Creativity and innovation |
| Oznake: |
Označite
Brez oznak, prvi označite!
|
| LEADER | 01721naa a2200193 ib4500 | ||
|---|---|---|---|
| 001 | 9199388 | ||
| 003 | SI-MaCOB | ||
| 005 | 20070831000000.0 | ||
| 008 | 070831s2007 ja |||||s|||||||| ||eng c | ||
| 040 | |a EPF |b slv |c SI-MaIIZ |e ppiak | ||
| 080 | |a 659.1 | ||
| 100 | 1 | |a Završnik, Bruno. |4 aut | |
| 245 | 0 | 0 | |a International marketing communications in the business-to-business market |h [Elektronski vir] / |c Bruno Završnik, Damjana Jerman. |
| 300 | |a Str. 1289-1297. | ||
| 504 | |a Bibliografija: str. 1297. | ||
| 520 | |a This paper focuses on the business-to-business marketing communication of industrial firms in the Slovenian, Croatian, Bosnian, Serbian, and Montenegro markets. Marketing communications tools used to communicate offerings to consumers differ from those used to communicate offerings to business customers. A study explored the issues from a customer's perspective and surveyed industrial customers of logistical services regarding appropriate communication tools. It was found that logistics services are subject to several existing differences across the Former Yugoslavia and indicated a need to use different marketing communications tools for different logistics providers in these markets. The paper concludes with a discussion of results, implications, and directions for future research. | ||
| 653 | 0 | |a mednarodni marketing |a mednarodno trženje |a marketing |a trženje |a tržno komuniciranje |a komuniciranje |a oglaševanje | |
| 700 | 1 | 2 | |a Jerman, Damjana, |d 1972- |4 aut |
| 773 | 0 | |a Society for Global Business & Economic Development. International Conference (10 : 2007 : Kyoto) |t Creativity and innovation |d [S.l.] : The Society for Global Business & Economic Development, 2007 |w 9199132 |z 0979765900 |g Str. 1289-1297 | |