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The library marketing toolkit /

This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.

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Bibliografske podrobnosti
Glavni avtor: Potter, Ned. (Author)
Format: Knjiga
Jezik:English
Izdano: London : Facet, 2012.
Teme:
Knjižnice > Marketing.
Knjižnice > Odnosi z javnostmi.
Knjižnice > Oglaševanje.
Libraries > Marketing.
Branding (Marketing) > Libraries.
Libraries > Public relations.
Advertising > Libraries.
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Opis
Izvleček:This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.
Fizični opis:XXII, 218 str. : ilustr. ; 24 cm.
Bibliografija:Bibliografija: str. 201-203.
Kazalo.
ISBN:9781856048064
1856048063

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