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The library marketing toolkit /

This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.

Shranjeno v:
Bibliografske podrobnosti
Glavni avtor: Potter, Ned. (Author)
Format: Knjiga
Jezik:English
Izdano: London : Facet, 2012.
Teme:
Knjižnice > Marketing.
Knjižnice > Odnosi z javnostmi.
Knjižnice > Oglaševanje.
Libraries > Marketing.
Branding (Marketing) > Libraries.
Libraries > Public relations.
Advertising > Libraries.
Oznake: Označite
Brez oznak, prvi označite!
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008 121227s2012 xxka f||||||||1 ||eng c
020 |a 9781856048064 
020 |a 1856048063 
040 |a NUK  |b slv  |c SI-MaIIZ  |d UKM  |e ppiak 
080 |a 026/027  |2 UDCMRF 2006 
082 0 |a 021.7 
100 1 |a Potter, Ned.   |4 aut 
245 0 0 |a The library marketing toolkit /   |c Ned Potter.  
246 3 |a Library marketing 
260 |a London :   |b Facet,   |c 2012. 
300 |a XXII, 218 str. :   |b ilustr. ;   |c 24 cm.  
504 |a Bibliografija: str. 201-203.  
504 |a Kazalo.  
505 0 0 |a Introduction -- Seven key concepts for marketing libraries -- Strategic marketing -- The library brand -- Marketing and the library building -- An introduction to online marketing -- Marketing with social media -- Marketing with new technologies -- Marketing and people -- Internal marketing -- Library advocacy as marketing -- Marketing special collections and archives -- A final word on marketing libraries -- Appendix: Glossary of Web 2.0 tools and platforms.  
520 |a This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.  
650 0 7 |a Knjižnice  |x Marketing.   |2 ssg 
650 0 7 |a Knjižnice  |x Odnosi z javnostmi.   |2 ssg 
650 0 7 |a Knjižnice  |x Oglaševanje.   |2 ssg 
650 0 0 |a Libraries  |x Marketing.  
650 0 0 |a Branding (Marketing)  |x Libraries.  
650 0 0 |a Libraries  |x Public relations.  
650 0 0 |a Advertising  |x Libraries.  

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