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The library marketing toolkit /

This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.

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Bibliografske podrobnosti
Glavni avtor:	Potter, Ned. (Author)
Format:	Knjiga
Jezik:	English
Izdano:	London : Facet, 2012.
Teme:	Knjižnice > Marketing. Knjižnice > Odnosi z javnostmi. Knjižnice > Oglaševanje. Libraries > Marketing. Branding (Marketing) > Libraries. Libraries > Public relations. Advertising > Libraries.
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