The library marketing toolkit /
This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.
Shranjeno v:
| Glavni avtor: | |
|---|---|
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
London :
Facet,
2012.
|
| Teme: | |
| Oznake: |
Označite
Brez oznak, prvi označite!
|
Kazalo:
- Introduction
- Seven key concepts for marketing libraries
- Strategic marketing
- The library brand
- Marketing and the library building
- An introduction to online marketing
- Marketing with social media
- Marketing with new technologies
- Marketing and people
- Internal marketing
- Library advocacy as marketing
- Marketing special collections and archives
- A final word on marketing libraries
- Appendix: Glossary of Web 2.0 tools and platforms.