Service orientation in transitional economies : analysis of critical service factors in two Slowenian [!] banks compared to the USA /

Service quality, and the service-oriented practices that create that quality, have been shown to yield competitive advantage to firms in developed and mature markets. The role that service-driven practices play in transitional economies, however, has not been tested. In this study, the SERVOR scale,...

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Main Authors: Bobek, Samo. (Author), Lynn, Monty L. (Author), Lytle, Richard S. (Author)
Format: Book Chapter
Jezik:English
Teme:
Sorodne knjige/članki:Vsebovano v: Journal for East European management studies
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040 |a EPF  |b slv  |c SI-MaIIZ  |d EPF  |e ppiak 
080 |a 338.4 
100 1 |a Bobek, Samo.   |4 aut 
245 0 0 |a Service orientation in transitional economies :   |b analysis of critical service factors in two Slowenian [!] banks compared to the USA /   |c Samo Bobek, Monty L. Lynn, Richard S. Lytle.  
300 |a str. 319-338. 
520 |a Service quality, and the service-oriented practices that create that quality, have been shown to yield competitive advantage to firms in developed and mature markets. The role that service-driven practices play in transitional economies, however, has not been tested. In this study, the SERVOR scale, a measure of organizational service-orientation, was analyzed from 105 employees in two Slovenian banks-one which is a newly established private bank and the other which is a large, older previous state-supported bank. Results indicate that the private bank is more service-oriented in its approach to the marketplace. 
653 0 |a storitve  |a bančništvo  |a banke  |a bančno poslovanje  |a ekonomija  |a tranzicija  |a Slovenija  |a ZDA 
700 1 2 |a Lynn, Monty L.   |4 aut 
700 1 2 |a Lytle, Richard S.   |4 aut 
773 0 |t Journal for East European management studies  |d Chemnitz : JEEMS : Rainer Hampp, 1996-  |x 0949-6181  |g 3, št. 4 (1998), str. 319-338