Imatge de la portada

Codi QR

Market-based management : strategies for growing customer value and profitability /

Guardat en:

Dades bibliogràfiques
Autor principal:	Best, Roger J., 1945- (Autor)
Format:	Llibre
Idioma:	English
Publicat:	Upper Saddle River, N.J. : Prentice Hall, cop. 2004.
Edició:	3rd ed.
Matèries:	Marketing > Management. marketing > trženje > management > vodenje
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Ítems similars

Market-based management : strategies for growing customer value and profitability /
per: Best, Roger J., 1945-
Publicat: (2009)

Market-based management : strategies for growing customer value and profitability /
per: Best, Roger J., 1945-
Publicat: (2005)

Value-based marketing for bottom-line success : 5 steps to creating customer value /
per: DeBonis, J. Nicholas., et al.
Publicat: (2003)

Marketing management : (teze predavanja in diskusijo) /
per: Gabrijan, Vladimir.
Publicat: (1995)

Marketing express /
per: Mariotti, John L.
Publicat: (2002)

Strategic market management /
per: Aaker, David A., 1938-
Publicat: (2001)

Marketing-Controlling /
per: Ehrmann, Harald.
Publicat: (1991)

Channel management /
per: Forsyth, Patrick, 1942-
Publicat: (2002)

Strategic marketing management : meeting the global marketing challenge /
per: Anderson, Carol H., et al.
Publicat: (2000)

The marketing toolkit for growing businesses : tips, techniques and tools to improve your marketing /
per: Lipe, Jay B.
Publicat: (2002)

Management science in marketing /
per: Montgomery, David Bruce., et al.
Publicat: (1969)

International marketing and export management /
per: Albaum, Gerald., et al.
Publicat: (1994)

Value-based marketing : marketing strategies for corporate growth and shareholder value /
per: Doyle, Peter.
Publicat: (2000)

Marketing management in a self-management society : the Yugoslavian experience : lecture presented at the University of Massachusetts, Amherst in the Spring of 1983 on a senior level course MKTG 491-C /
per: Snoj, Boris.
Publicat: (1983)

Management tools for detecting and preventing crisis situations in international marketing = Management Instrumente für Krisenwahrnehming und -bewältigung in internationalen Marketing /
per: Jurše, Milan.

Management tools for detecting and preventing crisis situations in international marketing /
per: Jurše, Milan.

Services marketing management : an international perspective /
per: Kasper, Hans., et al.
Publicat: (1999)

Complexities of the firm marketing channel strategy management in international markets /
per: Jurše, Milan., et al.

Complexities of the firm marketing channel strategy management in international markets
per: Jurše, Milan., et al.

Cases in marketing management /
per: Westfall, Ralph L., et al.
Publicat: (1967)

Marketinški management izdelka v marketing mixu : tema 3 /
per: Radonjič, Dušan.

TQM for sales and marketing management /
per: Cortada, James W.
Publicat: (1993)

Marketing management : text and cases /
per: Bonoma, Thomas V.
Publicat: (1990)

Strategical management, marketing and strategy in non-profit organisations /
per: Vukovič, Goran.

Sales management /
per: Forsyth, Patrick, 1942-
Publicat: (2002)

Marketing management concept - natural environment - organizational image /
per: Gabrijan, Vladimir., et al.

Shaping and marketing model for the needs of the management of organisations /
per: Šprajc, Polona.

The relationships among perceived quality, perceived risk and perceived product value /
per: Snoj, Boris., et al.

Die grundlagen des marketing.
per: Tietz, Bruno.
Publicat: (1976)

Strategic market management : global perspectives /
per: Aaker, David A., 1938-, et al.
Publicat: (2010)

Strategic market management : global perspectives /
per: Aaker, David A., 1938-, et al.
Publicat: (2015)

Management izdelkov : (teze predavanja in diskusijo) /
per: Gabrijan, Vladimir.
Publicat: (1995)

Marketing management and information technology /
per: Fletcher, Keith.
Publicat: (1990)

Toolbox for marketing and management : creative concepts, forecasting methods, and analytical instruments /
per: Kreutzer, Ralf T.
Publicat: (2019)

Effective management for marketing 1996-97 : [workbook] /
per: Hatton, Angela., et al.
Publicat: (1996)

The business marketing course : managing in complex networks /
per: Ford, David.
Publicat: (2002)

Na odnosih temelječe trženje kot novejša trženjska paradigma = Relationship marketing as a new marketing paradigm /
per: Vesel, Patrick.

Marketing menadžment /
per: Mihailović, Božo, Dr.
Publicat: (2003)

Top management involvement as determinant of IMC
per: Hočevar, Nina, 1974-, et al.

Business to business marketing management : a global perspective /
per: Zimmerman, Alan S., 1942-, et al.
Publicat: (2018)