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Market-based management : strategies for growing customer value and profitability /

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Best, Roger J., 1945- (Awdur)
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	Upper Saddle River, N.J. : Prentice Hall, cop. 2004.
Rhifyn:	3rd ed.
Pynciau:	Marketing > Management. marketing > trženje > management > vodenje
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg

Market-based management : strategies for growing customer value and profitability /
gan: Best, Roger J., 1945-
Cyhoeddwyd: (2009)

Market-based management : strategies for growing customer value and profitability /
gan: Best, Roger J., 1945-
Cyhoeddwyd: (2005)

Value-based marketing for bottom-line success : 5 steps to creating customer value /
gan: DeBonis, J. Nicholas., et al.
Cyhoeddwyd: (2003)

Marketing management : (teze predavanja in diskusijo) /
gan: Gabrijan, Vladimir.
Cyhoeddwyd: (1995)

Marketing express /
gan: Mariotti, John L.
Cyhoeddwyd: (2002)

Strategic market management /
gan: Aaker, David A., 1938-
Cyhoeddwyd: (2001)

Marketing-Controlling /
gan: Ehrmann, Harald.
Cyhoeddwyd: (1991)

Channel management /
gan: Forsyth, Patrick, 1942-
Cyhoeddwyd: (2002)

Strategic marketing management : meeting the global marketing challenge /
gan: Anderson, Carol H., et al.
Cyhoeddwyd: (2000)

The marketing toolkit for growing businesses : tips, techniques and tools to improve your marketing /
gan: Lipe, Jay B.
Cyhoeddwyd: (2002)

Management science in marketing /
gan: Montgomery, David Bruce., et al.
Cyhoeddwyd: (1969)

International marketing and export management /
gan: Albaum, Gerald., et al.
Cyhoeddwyd: (1994)

Value-based marketing : marketing strategies for corporate growth and shareholder value /
gan: Doyle, Peter.
Cyhoeddwyd: (2000)

Marketing management in a self-management society : the Yugoslavian experience : lecture presented at the University of Massachusetts, Amherst in the Spring of 1983 on a senior level course MKTG 491-C /
gan: Snoj, Boris.
Cyhoeddwyd: (1983)

Management tools for detecting and preventing crisis situations in international marketing = Management Instrumente für Krisenwahrnehming und -bewältigung in internationalen Marketing /
gan: Jurše, Milan.

Management tools for detecting and preventing crisis situations in international marketing /
gan: Jurše, Milan.

Services marketing management : an international perspective /
gan: Kasper, Hans., et al.
Cyhoeddwyd: (1999)

Complexities of the firm marketing channel strategy management in international markets /
gan: Jurše, Milan., et al.

Complexities of the firm marketing channel strategy management in international markets
gan: Jurše, Milan., et al.

Cases in marketing management /
gan: Westfall, Ralph L., et al.
Cyhoeddwyd: (1967)

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gan: Radonjič, Dušan.

TQM for sales and marketing management /
gan: Cortada, James W.
Cyhoeddwyd: (1993)

Marketing management : text and cases /
gan: Bonoma, Thomas V.
Cyhoeddwyd: (1990)

Strategical management, marketing and strategy in non-profit organisations /
gan: Vukovič, Goran.

Sales management /
gan: Forsyth, Patrick, 1942-
Cyhoeddwyd: (2002)

Marketing management concept - natural environment - organizational image /
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gan: Šprajc, Polona.

The relationships among perceived quality, perceived risk and perceived product value /
gan: Snoj, Boris., et al.

Die grundlagen des marketing.
gan: Tietz, Bruno.
Cyhoeddwyd: (1976)

Strategic market management : global perspectives /
gan: Aaker, David A., 1938-, et al.
Cyhoeddwyd: (2010)

Strategic market management : global perspectives /
gan: Aaker, David A., 1938-, et al.
Cyhoeddwyd: (2015)

Management izdelkov : (teze predavanja in diskusijo) /
gan: Gabrijan, Vladimir.
Cyhoeddwyd: (1995)

Marketing management and information technology /
gan: Fletcher, Keith.
Cyhoeddwyd: (1990)

Toolbox for marketing and management : creative concepts, forecasting methods, and analytical instruments /
gan: Kreutzer, Ralf T.
Cyhoeddwyd: (2019)

Effective management for marketing 1996-97 : [workbook] /
gan: Hatton, Angela., et al.
Cyhoeddwyd: (1996)

The business marketing course : managing in complex networks /
gan: Ford, David.
Cyhoeddwyd: (2002)

Na odnosih temelječe trženje kot novejša trženjska paradigma = Relationship marketing as a new marketing paradigm /
gan: Vesel, Patrick.

Marketing menadžment /
gan: Mihailović, Božo, Dr.
Cyhoeddwyd: (2003)

Top management involvement as determinant of IMC
gan: Hočevar, Nina, 1974-, et al.

Business to business marketing management : a global perspective /
gan: Zimmerman, Alan S., 1942-, et al.
Cyhoeddwyd: (2018)