Market-based management : strategies for growing customer value and profitability /
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Main Author: | Best, Roger J., 1945- (Author) |
---|---|
Format: | Book |
Language: | English |
Published: |
Upper Saddle River, N.J. :
Prentice Hall,
cop. 2004.
|
Edition: | 3rd ed. |
Subjects: | |
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